How to generate a tracking link?

Step 1: Create a new campaign set by clicking on “+” and give your campaign set a meaningful name or edit an existing set by clicking on a a campaign set in the list.

Step 2: Add Touchpoints & Content (mandatory fields) of your campaign. Please use a new link for each touchpoint / source. E.g. if you want to use the same campaign in Google Ads and Bing Ads you have to generate one link per Source, even if the content is the same.

Step 3: Fill in additional information you have about the target group: Especially if you use Facebook/Instagram Ads campaign or if you send a marketing newsletter to a micro-target group. This information is easy to extract and will become helpful when retargeting your audience via a Google Ads Campaign.

Step 4: Copy links or save your campaign set.

• Once you filled up the information for one link you can either Create a new link in the same campaign set or you can copy your link if you just want to change one or few details (e.g. if you have multiple variants of an ad)
• After you set up the links you can copy them to the clipboard to insert as final URL in your marketing campaigns.
• Do not forget so save your campaign set. You have the option to save each link separately during the process or save all links at the same time by clicking the save all button on the bottom of the page.